DNA Entertainment Networks Private Limited is a pioneering & prestigious international
event management company in the country. DNA combines the excitement and rush of
a live event with impressive business and logistical efficiency to produce justifiably
stronger and better results to all its corporate partners.
All the results that DNA Entertainment Networks has delivered are achieved by an
unique organizational system, borne and sustained by three main pillars, ENTERPRISE,
EXCELLENCE and INNOVATION. DNA incorporates entrepreneurial confidence and planning
to achieve excellence at every step, showcasing innovation in all our actions. Every
employee is graded by their addition to the strength of each pillar of our organizational
Head-quartered in Bangalore, DNA Entertainment Networks has branches in the cities
of Mumbai, Hyderabad, Kolkata, Chennai & New Delhi. With a reach that extends pan
India, DNA has been monumental in the events industry, across all regions of the
LIVE MUSIC EVENTS
As the pioneers in producing large format live music events in India since the 1980s’,
DNA Entertainment Networks has been a force to reckon within the live music entertainment
segment. DNA’s events have been graced by some of the biggest International artistes
including The Rolling Stones, Mark Knopfler, Roger Waters, Metallica, Deep Purple,
Yanni, Sir Elton John, Ricky Martin, Scorpions, Shakira, Beyonce, Enrique Iglesias
and The Black Eyed Peas amongst an endless list of others.
Rock ‘N India
Rock ‘N India is the country’s first international music festival. A day-long festival
that dishes out 10 good hours of non-stop, heart-throbbing live music. Since its
genesis in 2008, Rock ‘N India has showcased iconic rock acts like Megadeth, Metallica,
Iron Maiden, Machine Head, Carlos Santana & Slayer, to name a few. Apart from the
epic music, Rock ‘N India also offers several additional attractions like merchandise,
food stalls, extreme sports, a gaming zone and interactive kiosks, completing the
overall mesmerizing experience.
Sound Awake is DNA Entertainment Networks’ first step into the growing genre of
Electronic Dance Music. A property that has hosted the likes of Steve Aoki, Yves
Larock & the Dirty Vegas, among many others. The first edition was held in tandem
with two of the largest EDM promoters in the world - Ministry of Sound (MoS) and
HedKandi. The day-long festival, with the sole intention of redefining the perception
of Electronica. The festival has on offer, a brilliant line up at every edition
and also provides a magnanimous platform for the growing Indian DJ community. The
flea markets of Goa, food stalls and other features of the festival add to the experience
at Sound Awake.
The Corporate division of DNA Entertainment Networks has catered to an elite list
of corporate giants from around the world. With offices in different locations of
the country, the corporate division has conceptualized & organised all manners of
events for our esteemed clientele. With the expertise of integrated marketing and
in-house production teams, DNA has envisioned and realized a surfeit of events including
product launches, brand promotions, conferences, gala dinners, ATL & BTL activities,
multi-city road shows, lead generation programmes, corporate hospitality, annual
days, family days, award shows, Marathons and most recently Cyclothons.
DNA Entertainment Networks has been a major part of an assortment of extensive national
sporting events in the country. DNA undertakes the bulk of the responsibilities
behind bringing about a successful event using the latest that innovative technology
has to offer, including planning of the entire entertainment logistics and In-Stadia
branding, customized thematic stage set up, quadrophonic line array concert sound
systems, eco-friendly flame machines, CO2 Jets, confetti blowers, pyrotechnics,
fireworks and sourcing of international cheerleaders.
Indian Premier League (IPL)
DNA Entertainment Networks is an event partner & the nodal agency for several IPL
Franchises that include the Royal Challengers Bangalore (RCB), Mumbai Indians (MI),
Sunrisers Hyderabad (SRH) & Kolkata Knight Riders (KKR). DNA has also organized
the Opening and Closing ceremonies for the first three editions of the League and
additionally handled the International Segment for the Opening Ceremony in 2012.
Apart from this, DNA has been instrumental in the development and management of
Hospitality, Match Entertainment and Stadium Management Centrally for the IPL Playoffs.
International Cricket Council (ICC)
DNA Entertainment Networks has been working with the ICC since the World Cup launch
in 2006. In the year 2007 and 2010, DNA organised the ICC Mascot promotions and
the match schedule launch in addition to the ICC awards. DNA was involved in the
2011 ICC World Cup at the three host countries- India, Bangladesh & Sri Lanka, using
avant-garde technology to provide stadium access. In 2012 and 2014, DNA provided
accreditation access services for the ICC World Twenty20 hosted by Sri Lanka and
Bangladesh respectively. Most recently, DNA handled the Accreditation services,
Sportainment, Hospitality for ICC along with Fireworks, Special effects and co-ordination
of the National Anthem at the start of every match for the 2016 ICC World Twenty20,
hosted by India.
Hockey India League (HIL)
DNA Entertainment Networks has been the League partner for Hockey India and the
Hockey India League since its inception in 2012-13. Apart from conceptualizing Match
Entertainment activities, branding and hospitality for various international tournaments
for Hockey India such as the 2010 Hockey World Cup in Delhi, various World Series
tournaments and the Champions Trophy in 2014, DNA overlooked Sportainment and logistics
for all 3 editions of the Hockey India League including organizing the Opening &
Closing Ceremonies and the players auction, providing accreditation services, League
management for all 6 venues and sponsorship management from the 3rd edition. DNA
has also managed the stadium for the Ranchi Rhinos and the Kalinga Lancers and currently
undertake Venue Management for the Delhi Wave riders and the Jaypee Punjab Warriors.
Star Sports Pro Kabaddi (PKL)
Star Sports Pro Kabaddi is the first significant venture in the field of rural sport
in India. An eight city league, the games are played on a caravan format. DNA Entertainment
Networks was instrumental in making the first edition of the Star Sports Pro Kabaddi
a triumph by providing excellent services in the form of Stadium Management, Match
Entertainment & Accreditation Services. 4 editions in, DNA continues to play a pivotal
role in centrally managing all stadiums and celebrity artists who are brought in
to sing the National Anthem for every match. DNA also plays a monumental role in
the newest attraction of the Star Sports Pro Kabaddi, the Women’s Kabaddi Challenge,
by handling the training and logistics of the entire challenge.
Hero Indian Super League (ISL)
The Indian Super League is India’s unrivalled football championship which is supported
by the All India Football Federation (AIFF). The league is committed to investing
in the grass roots development programme that will create a platform to groom young
football talent throughout the country. DNA Entertainment Networks managed and executed
the opening & closing ceremonies of the league, handled and executed fireworks and
special effects, installation of Player Tunnels and management of the stadium for
the Final in its maiden year. DNA also organized workshops, overlooked the Player
Draft and provided the accreditation systems at all stadiums. Centrally, DNA handled
hospitality & player’s entry tunnels and the stadium management for the franchises
of FC Pune City, Chennaiyian FC & Kerala Blasters FC. For the second and third season
of ISL, DNA was responsible to manage most of the previous responsibilities with
the addition of the In-Stadia branding for all 8 cities of the league along with
the installation of Player Benches as well including managing the complete stadium
managemnet for FC Goa, ATK, NEFC and Delhi Dynamos. DNA also managed the complete
stadium management, Hospitality and presentation ceremonies of the grand finale
for all seasons of HISL
Premier Badminton League (PBL)
The first edition of the Indian Badminton League was held in August 2013. DNA Entertainment
Networks organised the players’ auction and a lavish opening ceremony for the tournament
at New Delhi. In addition, the stadiums in New Delhi, Mumbai, Lucknow, Pune, Hyderabad
& Bangalore were also managed by DNA along with match entertainment & accreditation.
The second season kicked of with even more splendour, gaining a new name - Premier
Badminton League. DNA handled End-End Management for the second and third season
including In-Stadia branding, Match Entertainment and Hospitality for the entire
The dynamic and dedicated team of professionals at DNA Entertainment NETWORKS have
collectively redefined events, logistics and production for promoting and producing
international Music, Sports and several niche Corporate events.
Management Team: Key Personnel
DNA Entertainment Networks Private Limited was founded in the year 1987 by T. Venkat
Vardhan. He is responsible for single-handedly redefining and landscaping presentation
of Mega Live Entertainment and Sports Events in India. Since its inception for well
over two decades, DNA Networks has remained a formidable force in the Asian market.
The eloquent milestones that have been achieved and steadily crossed is made possible
through continuous production of events that have a unique appeal to live audiences,
immaculate production values for delivery and strong calculable results to its corporate
T. Venkat Vardhan successfully pursues his vision of bringing Live International
Entertainment to India and its diversified audiences. He has tirelessly worked towards
making DNA Networks into the No. 1 International Events Company in India and continues
to do the same till date. He continues to play a highly important role at both national
& international levels by harmonizing Live Media, Live Entertainment and Television
into one of the most effective marketing tools for corporate brands. He leads a
highly versatile, yet dedicated and dynamic team of professionals at DNA Networks
who have collectively redefined events, logistics, production and promoting International
Music, Sports and several unique Corporate events.
Head-quartered in Bangalore, DNA Entertainment Networks has branches in the city
of Mumbai, Hyderabad, Kolkata, Chennai & New Delhi. With a reach that extends pan India,
DNA Networks has been monumental in the events industry across all regions of the
T. Venkat Vardhan commenced his career in the late 1980’s with a pioneering vision
to conduct large scale live events akin to those in overseas markets, this gradually
paved way for all that the company he founded DNA Entertainment Networks Pvt. Ltd
in the field of Event Management stands for today, Enterprise, Excellence and Innovation.
Born and educated between Kolar Gold Fields & Bangalore he went on to do his Mechanical
Engineering. An avid sportsman, has played Shuttle Badminton, at the University,
State and National Level, is now a keen Golf Player.
Presently his company DNA Networks is responsible of over 90 percent of all large
live format events that takes place in India that encompass in the area of Live
Music & Sports.
Commencing in 1988 with the historic Live concert of Europe to Bryan Adams in 1994.
YANNI in 1997 at Taj Mahal, to Rolling Stones, Metallica, Shakira, Roger Waters,
Sir Elton John, AEROSMITH, BLACK EYED PEAS, Beyonce, Enrique Iglesias, Iron Maiden,
Deep Purple, Mark Knopfler, Carlos Santana and a host of others in Live Music across
various cities in India.
Pursing to diverse his portfolio he forayed into Sports, presently DNA is the Event
partner for the VIVO Indian Premier League, Indian Super League, Indian Badminton
League, Pro Kabbadi and Hockey India League including Champions League T20. In addition
to being a Central event partner for the Sports Leagues. DNA Networks are also the
Stadium and Event implementation partner to Royal Challengers Bangalore, Mumbai
Indians, Sunrisers Hyderabad and Kolkata Knight Riders for the VIVO IPL.
He has played a pivotal role at the national level by integrating Live Entertainment
and Sports through media, TV, fan engagement and PR to make it into one of the most
aspirational and effective marketing tools in India. DNA Networks has a dedicated
team of professionals that have collectively redefined Event Management, Logistics
and Production, for promoting and producing International events into a seamless
activity for all its stake holders.
His work and contribution to the Event Management Industry saw him being elevated
as the President of the Event Management Association of India under the aegis of
Federation of Indian Chambers of Commerce and Industry (FICCI). He also serves on
various National Entertainment Committees representing the Live music industry.
In January, 2015 he was conferred the degree of DOCTOR OF PHILOSOPHY for his specialization
in the Field of Event Management and Rural Education by the University of Jerusalem.
Venkat’s grandfather Late Shri. Kengal Hanumanthaiya, was the erstwhile National
Leader and Chief Minister of Karnataka, well known for his vision and the pivotal
role he played for unification of the now Karnataka State. His legacy is (cherished)
by the monumental edifice he built, the Vidhana Soudha in Bangalore the historical
Son to Late Dr. T. Thimmaiah a legend in the field of education, a former I.A.S
Officer who dedicated over FIVE decades of his life in establishing various Educational
Institutions in Kolar Gold Fields to impart quality education to the rural areas.
Following in his footsteps Dr. T. Venkat Vardhan is the President of the Golden
Valley Education Trust, and continues to grow the colleges under the trust in K.G.F.
The institutions under the trust are Dr. T. Thimmaiah Institute of Technology, First
Grade College, Pre University College, Sri Kengal Hanumanthaiya Law College, Dr.
Thimmaiah Post Graduation Centre, providing education to over 5000 students annually
in this Rural area.
Dr. T. Venkat Vardhan has had the good fortune of working with international stalwarts
in the Music and Sports Businesses between production houses, record labels, artist
managers, TV Networks and International performing artists and athletes themselves.
His company’s efficiency has been commended by the likes of White House Communication
Agency, USA the Government of Karnataka, the Government of India, Artist Managements
& Sport Leagues in India and Overseas.