Entertainment Redefined.

India's pioneers in live music, sports & events, creating unforgettable experiences worldwide.

40

Years of Experience

650

Events per year

7

Offices worldwide

RCB Unbox 3.0

Target - All In

Target – All In

CSK Roar 26

Thums Up x HMK

Thums Up x HMK

ICC Men's T20 World Cup Final

ICC Men’s T20 World Cup Final 2026

RFD

Reliance Family Day

Who We Work With

We have been entrusted by renowned and prosperous companies, as well as emerging disruptors who are making waves in their industries.

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Coca Cola Coca Cola
Coca Cola Coca Cola
The Board of Control for Cricket in India BCCI
The Board of Control for Cricket in India BCCI
Reliance Reliance
Reliance Reliance
Royal Challengers Bengaluru Royal Challengers Bengaluru
Royal Challengers Bengaluru Royal Challengers Bengaluru
Chennai Super Kings Chennai Super Kings
Chennai Super Kings Chennai Super Kings
PWC PWC
PWC PWC
Tata Steel Tata Steel
Tata Steel Tata Steel
Bosch Bosch
Bosch Bosch

“You are only as good as your last show”

Dr. T Venkat Vardhan Founder & Managing Director
In 1986, Dr. T. Venkat Vardhan started DNA with a vision to bring live music to India at international standards. At a time when “event management” wasn’t even a recognised industry in India and international live concerts were unheard of, he saw what it could become. Over the last four decades, he has built DNA into a company that has worked with some of the biggest names in music, sport and entertainment. What started with a small team and a big ambition is today a 300+ strong organisation working across multiple cities and international markets. The scale has grown, the shows have grown, but the ambition has never changed.

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