Music Experiences
In 1986, Dr. T Venkat Vardhan began his journey by securing the rights to air MTV’s top 20 music videos in india. Obtaining these rights inspired his goal to lay the foundation for our live music industry by bringing international music acts to India. His vision to introduce global experiences and passion for music led to the birth of DNA Networks – a pioneering force in the live music and events industry in India.
Which resulted in our first major breakthrough in 1988, with the success from the band Europe’s performance in Mumbai led to a surge in interest from artists. This in tandem with Dr. Vardhan’s business acumen resulted in the arrival of renowned international artists like The Rolling Stones, Pink Floyd, Bryan Adams, Metallica, Aerosmith, The Scorpions,, Mark Knophler, Beyoncé, Shakira, and The Black Eyed Peas—artists that were once only a dream for us in India.
His strong focus on innovation led to the inception of “Sportainment” – blending entertainment with sports. Leading to the expansion of our business expertise to manage major sports properties such as the IPL, ISL, Pro Kabaddi and more. This showcased the company’s foresight and vision, and further solidified our reputation and ability to establish strategic alliances with premier sporting associations like the BCCI, ICC, and Hockey India.
Under his leadership, DNA Networks thrives on core values such as reliability, consistent quality delivery, equality, respect, and teamwork. These values have not only earned us a strong market reputation but also fostered close relationships with key players in the industry. With our legacy spanning over three decades, we define the landscape of live events by setting new standards and delivering unforgettable moments to individuals.
We take pride in our diverse and dynamic team, united by a shared passion for innovation and excellence. Get to know the faces behind our company's achievements and discover the collective brilliance that fuels our journey.
We believe in making a positive impact beyond business. Our commitment to Corporate Social Responsibility (CSR) drives us to actively engage with communities and causes that matter. Through strategic initiatives, philanthropic efforts, and community partnerships, we aim to create a better world. From environmental sustainability to education and social welfare, we're dedicated to uplifting lives and nurturing a brighter future. Explore how we're turning compassion into action and join us in building a more inclusive and sustainable world.
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